The Sitemap is the Holy Grail of a website. It’s the sheet (or sheets) of xml that new webmasters don’t know to use and some experienced webmasters neglect to create. Consider that every website has a front, a back, a mouthpiece, a gang of security guards and a guide. Visitors see the front, the webmaster uses the backend to create the front, the RSS feed tells the world what’s happening at the website, robots.txt and other little bits help protect it, and the sitemap guides search engine spiders around the it.

Usually, if you use a content management system (CMS) you will be blessed with automatic sitemap generation either through an inbuilt process or a plugin. In which case, you only need to locate it, submit it to search engines, link to it from your index page or the footer of every page, and regularly ping it to tell search engines about updates to it. You will usually find your sitemap sitting comfortably close to your robots.txt at the root of your domain e.g. your-domain.com/sitemap.xml