In Summary
There are loads of ways to get surfers to a website. Certainly, many more free ways exist than I’ve written about here. With the exception of search engines and some directories, the general premise of all free methods of traffic creation is that something should be given away for free to
- induce someone else to let you post on their website
- lure search engine traffic into your site
Once someone is on your site it is for you to keep them within your own network of sites and your associates’ sites for as long as it takes for them to perform a paying action like buying from one of your sponsors or clicking a pay per click (PPC) ad banner.
As usual, knowing and doing are two different subjects. I know how to lure traffic to JournalXtra I just have too many projects open at the same time for me to really make any of my sites a success. Nevertheless, half-heartedly applying half of the methods described above has generated a PR 2 site with over 18,000 monthly page views over 9 months without any paid ads and paid traffic sources. You can check the truth of that statement here.
Whatever methods you use to attract traffic to your websites, have fun doing it or you will give up on your website before it has had chance to make you any money (something I wish JournalXtra would do for me).
If you have any tips and tricks for luring surfers to a website then please show them off in the comments so that we may all benefit from them.
A good set of marketing resources are available here.
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