Broadcast Your Services
Tell the world about your services and products.
You must feel on top of the world knowing that you have a website filled with lots and lots of great products and resources that people come back to time and time again. I know I am about JournalXtra. But if you don’t advertise them…
Fortunately, advertisement doesn’t have to cost you an arm and a leg, there are many free sources of advertisement:
- Add your pages to sites like Digg, Delicious and Stumbleupon
- Find good email safelists and send out marketing emails
- Use free for all link lists (aka link dumps or LDs)
- Ping search engines every time you update your site
- Ping your RSS feeds to ‘feed aggregation‘ sites
- Issue a well written press release when you do something news worthy
- Join webrings
- Join social media groups aimed at bringing webmasters and surfers together
It doesn’t take long to complete those 8 tasks. You will get between a few hundred and a few thousand extra visitors by doing them. When an article is really good and picked up on by the popular people it will attract tens of thousands of visitors from social bookmarking sites like Stumbleupon and Digg alone.
Email safelists are the sources of a lot of the marketing emails people receive. Unlike spam mail, safelist mailing recipients get marketing emails because they personally opted in to a mailing list. A well written email can net its author a lot of traffic, especially when the safelist has over 5,000,000 potential recipients. Even though many people opt-in with temporary and disposable email addresses, most use one of their real email addresses, consequently safelists are invaluable income generators for many web marketers.
Free for all link lists are websites set up for displaying links to other websites. They are more commonly used by marketers of adult sites and products than by mainstream marketers. These are nothing like directories. They usually consist of a huge list of links displayed in post date order spread over hundreds of pages.
Initially, free for all link lists were a good way to get dofollow backlinks that were used by Google to calculate PR. Google no longer gives high value to links on pages that contain hundreds of other links so free-for-alls are now only used to attract their thousands of loyal surfers. Mainstream link lists do exist but their effectiveness is not so good as their adult counterparts.
Search engines regularly spider and index blogs and websites that are listed with them; however, the process of getting your sites’ updates into them can be speeded up by pinging them to let them know your site has been updated and needs to be re-crawled.
Feed aggregation sites are like the Reader’s Digests of the web. They import RSS feeds from other websites which they then post under their own domain with a link back to an article’s source. Many aggregation sites only post the first paragraph or two of the posts they scrape.
You might think that letting your sites’ content be scraped for use on another website will take visitors away from your own site. I won’t lie, it does; however, aggregation sites tend to receive a lot of surfer traffic. Provided only a few paragraphs are scraped, it is no worse than sending post excerpts in emails and RSS feeds to your sites’ subscribers to tease them back to your sites. When controlled, being scraped can be a good form of advertisement.
Because feed aggregation sites are usually highly regarded by search engines it is best to ping feed aggregation sites 24 hours after your updates have been indexed by the major search engines. This ensures that your site is indexed first and that search engines attribute your site as being the source of the article.
Webrings are web surfing communities and come in two forms: those that specifically aim to get surfers to join them and those that hide themselves from the surfer.
The idea behind webrings is simple: get a few webmasters to create and join communities of websites that share a common theme, get the webring’s webmaster members to link their websites together then let surfers freely browse across the connected websites.
Each website that is hooked into a webring shares its traffic with its webring community by displaying links to articles on other members’ sites.
Many webrings exist, some use more intrusive links than others; and most command a large slice of Internet traffic. Two good webrings are,
Some social media sites like Facebook have community groups that aim to bring webmasters and surfers together into one community where they may see community members who have visited a website before them via widgets hosted on their community’s websites. It’s a little bit like matchmaking – the more common interests surfers share and the more openly they display their willingness to chat the more likely they are to talk with one and other. You can’t get much more open than a web banner that says “Hello, I’ve been here also, hit me up if you want to chat!” And those conversations potentially lead to interaction with the webmaster of the website they met through as it becomes their town square or bar equivalent. Networked Blogs is one of those Facebook groups. You can view JournalXtra’s profile here.