It’s all about the money.
Turning your hard work building your website into a few dollars is easy but making loads of dosh requires either hard work or your site to cover a very good subject (preferably niche) or, even better, both. You can accept donations, place advertisements, sell site branded merchandise (mugs, t-shirts, pens…), join affiliate schemes and take up many other opportunities. Different sites require different methods. You will learn what will work for your site by trial, error and the application of common sense. For example, when you have a travel blog then it makes sense to join a travel affiliate and sell and advertise travel products and services along side it; when you have a photo gallery, sell cameras; and when you have a forum, target ads and sales according to the subject of the posts in a thread. Stay away from banners – people ignore them; instead, use inline text links; they’re non-intrusive, don’t look like adverts and visitors feel more inclined to click them. Banners are good for brand awareness and decoration but little else.