Ambiance is the most important part of any website. Your articles could be top notch, your games the best in the world and your photos unique but your visitors will not stay if they're in the wrong setting. Visitors have expectations, pre-conceived ideas, of how a website should look, behave and consequently "feel" to their mental sensors: a search engine needs to be kept simple, a forum needs to be clean and easy to navigate, and a fanzine needs to appear like any shop bought magazine. Making your site look great and even giving it a few sound effects when appropriate is all part of any … [Read more...]